Why Buy a Subaru? 3 Reasons Drivers Trust Subaru

Why buy a Subaru? In short: proven safety, standard all-wheel drive, and vehicles built to outlast the competition. At Napleton’s Palatine Subaru, these are the three reasons drivers choose Subaru again and again — and this year’s data backs them up. Consumer Reports named Subaru the Best Overall Automotive Brand for the second year in a row, citing its reliability, safety, owner satisfaction, and road-test performance.

1. Safety Backed by Decades of IIHS Recognition

Safety is the top reason to buy a Subaru. The 2026 Subaru Forester, Ascent, and Outback all earned the IIHS’s highest honor, the TOP SAFETY PICK+ award, under the agency’s tougher 2026 testing criteria. The Forester alone has now earned IIHS Top Safety Pick or Top Safety Pick+ recognition for 20 consecutive years, and Subaru as a brand has racked up 78 TOP SAFETY PICK+ awards since 2013 — one of the strongest safety records of any automaker.

For drivers at Napleton’s Palatine Subaru, that track record means safety isn’t a one-year fluke — it’s built into every generation of the vehicle.

2. Standard Symmetrical All-Wheel Drive — Every Model, No Upgrade Required

Most brands charge extra for all-wheel drive or limit it to certain trims. Subaru builds Symmetrical All-Wheel Drive into nearly every vehicle in its lineup as standard equipment, delivering confident traction in rain, snow, and rough weather without hunting for the right trim level. At Napleton’s Palatine Subaru, it’s one of the top reasons customers give for switching from a two-wheel-drive competitor.

3. Built to Go the Distance

Subaru is an industry leader in longevity. 96% of Subarus sold in the last 10 years are still on the road today — one of the highest survival rates of any brand on the market. Independent data also ranks models like the Subaru Outback and Crosstrek among the most reliable vehicles in their class. Shoppers at Napleton’s Palatine Subaru aren’t just buying a car — they’re buying a vehicle designed to go the distance.

Ready to see it for yourself? Visit Napleton’s Palatine Subaru for a test drive and experience why safety, standard AWD, and long-term reliability make Subaru one of the smartest buys today.

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Frequently Asked Questions

Is Subaru a safe car brand?

Yes. The 2026 Subaru Forester, Ascent, and Outback all earned IIHS TOP SAFETY PICK+ awards, and Subaru has earned 78 such awards since 2013 — one of the strongest safety records in the industry.

Does every Subaru come with all-wheel drive?

Nearly every Subaru model includes Symmetrical All-Wheel Drive as standard equipment, so shoppers at Napleton’s Palatine Subaru don’t have to pay extra or hunt for the right trim to get it.